Today (5 April) at Intertraffic, the world’s largest B2B traffic exhibition, the Parking Category Award for Innovation was won by RingGo, the UK’s leading cashless parking solution.
The award has been made for RingGo’s ‘Parking Prediction’ function which helps motorists find parking in central London and across the UK. When planning a journey, the driver uses the RingGo app to find their desired destination. They then select their preferred parking spot from coloured RingGo pins on the map – the traffic light red-amber-green system indicating the likelihood of spaces being available in the local area.
The service uses a unique algorithm developed by parent company Park Mobile’s in-house team of developers. “Big data” analyses calculate the likely proportion of free space, linking historical usage with a real-time data feed provided by parking sensors or RingGo’s ongoing usage. This information is offered back dynamically to the motorist as part of an ever-changing map.
RingGo’s solution offers an extremely cost-effective alternative to bay sensor parking, a technology which has been trialled by some London Boroughs. Whereas bay sensors currently cost about £200 per unit (plus the costs of installation and maintenance), the RingGo estimate of parking availability is offered to drivers and operators free of charge.
RingGo’s Commercial Director, Harry Clarke, says of the win, “We always try to put the motorist first in what we do, so we’re very pleased to be recognised for this customer-focused innovation. Clever use of real-time data directs drivers to find parking quickly and easily. And it just shows that you don’t need to spend thousands on hardware to help people get on with their lives.”
General Manager for the Parkmobile Group, Marius Koerselman, concurs, “The team in Basingstoke is well known within Parkmobile for its new ideas and tech development skills. Now this talent has been appreciated on the world stage with this Award. I couldn’t be more proud!”