The weather may not always be its best, but this summer’s proving hot in the city for RingGo, with two London Boroughs transferring over their pay by phone service and a third rolling out from a single trial zone to cover the entire Borough. Hackney and Islington Councils are both moving to RingGo, while Hammersmith & Fulham is expanding cashless parking to its whole jurisdiction – bringing the benefits of faster parking to locals and visitors for the first time.
Hackney Council transferred its entire operations to RingGo on 10 July, changing 1500 signs and stickers across the Borough in a single day. More than 1100 correx signs were employed to give drivers advance notice of the changeover, and 50,000 text and email messages were sent to new and existing users.
Islington Council is carrying out a phased transfer during August, with motorists advised to check signage or the RingGo app for new location code details. These implementations mean that 19 London Boroughs now offer RingGo – almost double the nearest solution – and by the end of the year around 100,000 RingGo parking sessions a day are expected in the capital.
The move into Hackney and Islington has brought BMW’s strategic vision of integrated parking and driving closer too. BMW’s DriveNow on-street car hire service has been offered across the two Boroughs since 2014 and the introduction of RingGo means the Councils no longer need to treat the parking of these vehicles as a special case. Instead, DriveNow cars can be held on RingGo’s integrated database as a “whitelist” of accepted vehicles.
Harry Clarke, Chief Commercial Officer, comments, “Unlike other car clubs, DriveNow allows travelers to pick up and drop off a premium vehicle as and when they please, anywhere the service is offered. But this can mean hassle when it comes to enforcement. RingGo’s whitelisting of the DriveNow fleet at a national level will reduce administration for Councils operating both services. Instead of each Council having to inform their enforcement provider of permitted vehicles, RingGo can whitelist all the vehicles wherever it’s required.
“And as authorities increasingly move to digital enforcement, and use ANPR to identify non-payment rather than checking each vehicle for compliance, the benefits become even greater.
“It’s another example of integrating digital services to make things easier for both motorists and those who offer parking services. Ours really is a capital solution, in every sense,” Clarke concludes.