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| UK mobile payments provider, RingGo, is honoured tonight to have been
chosen for a third time to be a recipient of a prestigious and
nationally acclaimed British Parking Award in the face of stiff
competition. The innovative and fast growing company won the Marketing
category with its entry, "Against the odds - from underdog to brand
winner", a submission which described the three year communications
programme by which from 2007 to 2010 RingGo moved from occupying second
place in the UK mobile parking market, to clear number one. The British Parking Award for Marketing seeks to highlight best practice in the advertising and marketing of parking facilities or services. In selecting RingGo as winner, the panel of parking industry experts commended the organisation for their clear campaign aim, strong design, and innovative communications across a broad range of different media. This is the second time RingGo marketing has won this category and the fifth year running that RingGo has been acclaimed in these, Britain's top parking awards. In 2010 the company secured Environment Award in a joint submission with the London Borough of Richmond and in 2008 again the Marketing Award. The service was also highly commended for its Back Office Team (2009) and Service Innovation (2007), the latter being in relation to its introduction of RingGo to the First Great Western network. RingGo's Chief Executive, Joanna Miller, expressed her pleasure at the company having been chosen once again as a recipient of the Industry's highest accolade. "We strive to differentiate RingGo in the marketplace, whether in product design, customer support or, as here, in marketing the service. "In a toughly contested marketplace RingGo is a robust and feature-rich product that is delivered with a passion for making the process of parking fair and easy for the motorist. These strengths are of no value however unless we come up with creative and engaging marketing to spread the word. And we try very hard to do that. "To have this team effort recognised by the judging panel of industry experts, not to mention the parking industry as a whole, means a lot to us. We are truly honoured to accept this award." |
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