Go Green with RingGo at ParkEx 2008 |
6th Apr 2008 |
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Fresh from their recent British Parking Awards win, RingGo, the UK's leading pay by phone parking brand, will be spreading the news that everyone should "Go Green", at ParkEx 2008, later this month.
"Interest in pay by phone, and RingGo specifically, has never been higher," says marketing manager, Anne Snelson. "But it's new territory for many, so we're making sure everyone has the right tools and information to get them going.
"People visiting the stand will be able to discuss and take away case studies which demonstrate how existing parking operators have benefited from introducing RingGo. We'll also help people start a business plan, based on their circumstances, which can be used to persuade decision-makers about why they should move to RingGo."
Key benefits include:
Monetary benefits
- Reduced theft from machine, as well as reduced costs of cash collection, handling and banking
- Increased revenue from greater usage and compliance, as well as customer top ups to extend the parking period
Environmental benefits
- Reduced wear and tear on machines, which increases the lifespan and cuts repairs and replacements
- Reduced ticket printing and production
Competitive advantage
- If local operators don't provide credit or debit card payment solutions, customers will move to those that do
- Implementing credit and debit card payments with RingGo is the cheapest way to do it
Profile and awareness
- The public and media like innovative solutions and introducing pay by phone substantially raises local awareness
- Members of the public also like the fact that they can top up their parking, reducing their risk of getting a parking fine.
Snelson adds "Our key aim is to highlight to operators the benefits of moving to RingGo and we'll be making new announcements on RingGo roll-outs at the show. We're also introducing a brand new attraction to our stand this year - so if you want to give us the green light and find out why 'Nothing is sweeter than RingGo', come to stand C16."
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