Cobalt's show stand is being assembled at the new ExCeL centre in London today in preparation for the first show of the 2001 season. Telecommerce Expo, starting tomorrow and which runs for three days, is part of the International Direct Marketing Fair traditionally held at Wembley. Cobalt is promoting its Application Service Platform a wholly automated "call centre for hire" which allows the high volumes of calls that are generated from DRTV campaigns to be handled without the need for large investments in either call centre staff or dedicated hardware.

Note to editors

The IDMF is the UK's biggest marketing event and runs from the 13th to the 15th of March at London's ExCeL centre  www.idmf.co.uk