The new Cobalt identity is intended to give a more contemporary look and feel to the company and will encompass many revisions. The scope includes all elements of the printed marketing collateral, stationery, public web site pages, intranet web site pages exhibition stand elements and the reports created on-line by the service platform reporting engine.

Broadly, these changes involve a more unified use of the Cobalt's established corporate blue colour and the introduction of a new font cut specifically for the company. This new identity is a supporting element of the three-year business strategy that was launched in January 2001 and represents the modern and, above all, professional approach that Cobalt applies to the work it undertakes.

Cobalt's hopes that existing and future customers, suppliers and business partners will share in the company's own enthusiasm for the new look.