Oxford City Council Launches Phone, Park and Ride with RingGo |
2nd Oct 2011 |
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From 3 October, three of Oxford's popular Park and Ride facilities
are to reintroduce charges for parking, with phone payments provided by
RingGo. The move comes as the Park and Ride service returns to the
management of Oxford City Council, after a three year period operating
under Oxford County Council.
Budgetary pressures mean the
subsidy for operating the service, which amounts to approximately
£1million, is no longer sustainable. The City Council is therefore
reintroducing charges to address this deficit and to ensure equity of
payment by all users. Since charges were removed, many motorists have
parked for free at the facility without travelling into the City,
reducing the efficiency of Park and Ride for genuine users.
Motorists
will be able to pay for their parking cashlessly, either using RingGo's
smartphone apps or by calling the standard RingGo number as they park.
With RingGo offered in the City of Oxford since May 2008, the many
thousands of motorists that have used the service will already be
registered, ensuring that payment times are kept to a minimum.
Longer
term weekly and four weekly RingGo tickets are to be offered online,
catering for commuters and other longer term parkers. This allows
motorists to pay in advance for their parking and be reminded, by text
message, shortly before their season ticket is due to run out.
As
well as offering customers the option of paying by credit or debit card
for their parking, introducing RingGo means that machine purchase, cash
collection and maintenance costs can be substantially reduced over the
previous operation, according to Jason Munro, Acting Parking Manager for
Oxford City Council.
"Three years ago we charged parking fees
for motorists that use the park and ride facility," he says, "but at
that time we had seven pay and display machines in each car park. With
the introduction of RingGo, we're able to reduce the number of machines
to just three per car park, providing substantial savings in terms of
operating costs for the Council.
"The new machines provide a
better service too, as customers no longer need to walk, the sometimes
substantial distance from their vehicle to the machine and back again,
to place a ticket in their car. Registrations are now captured at the
point of sale, enabling us to digitally enforce all parking payments
across the entire car park."
The service changes are being
promoted in advance, through leaflets and other collateral, and
motorists are encouraged to register online.
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